Market Report
US residential solar PV customer acquisition costs and trends 2021
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Report summary
Customer acquisition costs remain the most expensive cost category in US residential solar system costs, accounting for 23% of total system pricing and increasing from $0.65/W in 2018 to $0.75/W in H1 2021. This report examines current and projected customer acquisition costs in the US residential solar market and dives into the emerging marketing and digitaliziton trends that are transforming the traditional solar sales pipeline.
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