eBook | The hydrogen opportunity from now to 2050: what industrial players need to know
How Lens Hydrogen is helping manufacturers, OEMs, chemicals, heavy industry and governments to capitalise on the US$2 trillion hydrogen opportunity
1 minute read
Bridget van Dorsten
Principal Analyst, Hydrogen

Bridget van Dorsten
Principal Analyst, Hydrogen
Bridget is a hydrogen-focused principal analyst on our Energy Transition Practice.
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eBook | The hydrogen opportunity from now to 2050: what utilities and developers need to know
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eBook | The hydrogen opportunity from now to 2050: what industrial players need to know
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Murray Douglas
Vice President – Hydrogen & Derivatives Research

Murray Douglas
Vice President – Hydrogen & Derivatives Research
Murray is responsible for Wood Mackenzie’s Global coverage across the hydrogen value chain.
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eBook | The hydrogen opportunity from now to 2050: what utilities and developers need to know
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eBook | The hydrogen opportunity from now to 2050: what industrial players need to know
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The commercial and industrial sector accounts for a staggering 40% of the world’s energy consumption. From manufacturing and retail to big tech, businesses’ hunger for energy is constantly growing.
Most firms have their sights set on being part of a cleaner, more energy efficient future, but for energy-intensive manufacturing, data-intensive businesses and hard-to-abate industries, this is no easy task. Electrification is playing a key role in shifting the energy mix. However, in hard-to-electrify sectors, alternatives must be found. At the same time, the intermittency of wind and solar power creates a need for large-scale storage solutions that can balance fluctuations and ensure grids can flex to meet demand.
Hydrogen is a key part of the answer, but to understand and quantify how the lightest element can contribute to your decarbonisation plans, you need access to access to up-to-the-minute insight and granular data. Wood Mackenzie's Lens Hydrogen platform gives you the critical intelligence you need to capitalise on this transformative opportunity.
Our recent eBook draws on insights from our powerful Lens Hydrogen platform to provide industrial players with a timeline-based view on the outlook for low-carbon ammonia and e-fuels through to 2050.
This resource was designed to help you:
- Navigate complex regulatory landscapes and incentive structures to identify viable industrial applications
- Assess infrastructure requirements and supply chain readiness for integrating hydrogen into your operations
- Evaluate the economics of various hydrogen production methods across global industrial hubs
- Understand and comply with carbon intensity standards and certification processes
- Explore growth potential in key industrial sectors, including chemical manufacturing, steel production and heavy transport
Lens Hydrogen provides a 360° view of the hydrogen value chain, enabling you to:
- Swiftly adapt to evolving market dynamics
- Diversify your industrial processes and energy sources
- Identify high-potential low-carbon investments for your sector
- Access reliable, analytics-ready data for informed decision-making
- Utilise critical decision-support tools to optimize your hydrogen strategy
Download the eBook
Fill out the form at the top of the page to download your free copy of the eBook and unlock the insights needed to lead your industry in the clean energy transition.